Wildlife News can now offer targeted display and banner advertising to nature related businesses. If you are a holiday or ecotour company you might want to take a look at the opportunities available for listing in our growing wildlife holiday directory.
This page concerns the banner advertising available on Wildlife News. We offer two types – pay-per-click and impressions based. We offer a range of banner sizes for you to purchase depending on where in the site you want to advertise. There are also specific zones within the web site that you can advertise on for example a general ‘across the site banner’ or you can target categories such as accommodation in Africa.
I hope the pricing structure is not too complicated to work out your pricing.
Impressions based (CPM):
We offer the following banners and prices: (scroll down for details of Travel category choices.)
Header:
This is the main 728px by 90px banner that can be found on each page. We offer the following rates on this location depending on category:
- Site wide cost is £12.00 per 1,000 (min 5,000 £60.00),
- Travel categories £15.00 per 1,000 (min 5,000 £75.00),
- Nature Reserve categories £10.00 per 1,000 (min 5,000 £50.00).
Top sidebar:
This is a 300px by 250px banner that is found at the top of the sidebar. This location may not always be available as we use this effective slot for our own campaigns on occasions.
- Site wide cost is £10.00 per 1,000 (min 5,000 £50.00).
- Travel categories cost is £12.00 per 1,000 (min 5,000 £60.00).
- Nature Reserve categories cost is £8.00 per 1,000 (min 5,000 £40.00).
Mid sidebar:
This is a 300px by 250px banner that is found about mid way down our sidebar.
- Site wide cost is £6.50 per 1,000 (min 5,000 £32.50).
- Travel categories cost is £7.00 per 1,000 min 5,000 £35.00).
- Nature Reserve categories cost is £5.00 per 1,000 (min 5,000 £25.00).
1/2 width sidebar.
This is a 160px wide by 250px long banner that is located in our sidebar.
- Site wide cost is £3.00 per 1,000 (min 9,000 £27.00).
- Travel categories cost is £3.50 per 1,000 (min 9000 £31.50).
- Nature Reserves categories cost is £2.50 per 1,000 (min 10,000 £25.00).
1/4 block advert.
This is a 160px by 160px located in the block of 4 ads on our sidebar.
- Site wide cost is £1.50 per 1,000 (min 20,000 £30.00).
- Travel categories cost is £2.00 per 1,000 (min 15,000 £30.00).
- Nature Reserve categories cost is £1.00 per 1,000 (min 25,000 £25.00).
Pay Per Click (PPC):
Please note that there are restrictions as to what you can display in pay-per-click advertising. You can not display: company name, web address, telephone numbers or other contact details including email. You wish to display those items please choose impressions based advertising.
Header:
This is the main 728px by 90px banner that can be found on each page. We offer the following rates on this location depending on category:
- Site wide cost is £2.25 per click (min 20 £45.00),
- Travel categories £2.50 per click (min 20 £50.00),
- Nature Reserve categories £2.00 per click (min 20 £40.00).
Top sidebar:
This is a 300px by 250px banner that is found at the top of the sidebar. This location may not always be available as we use this effective slot for our own campaigns on occasions.
- Site wide cost is £2.00 per click (min 20 £40.00).
- Travel categories cost is £2.25 per click (min 20 £45.00).
- Nature Reserve categories cost is £1.75 per click (min 20 £35.00).
Mid sidebar:
This is a 300px by 250px banner that is found about mid way down our sidebar.
- Site wide cost is £1.50 per click (min 20 £30.00).
- Travel categories cost is £1.75 per click min 20 £35.00).
- Nature Reserve categories cost is £1.25 per click (min 20 £25.00).
1/2 width sidebar.
This is a 160px wide by 250px long banner that is located in our sidebar.
- Site wide cost is £1.25 per click (min 25 £31.25).
- Travel categories cost is £1.50 per click (min 25 £37.50).
- Nature Reserves categories cost is £1.00 per click (min 25 £25.00).
1/4 block advert.
This is a 160px by 160px located in the block of 4 ads on our sidebar.
- Site wide cost is £1.00 per click (min 30 £30.00).
- Travel categories cost is £1.25 per click (min 30 £37.50).
- Nature Reserve categories cost is £1.00 per click (min 30 £30.00).
Travel Categories.
The following categories are available for highly targeted advertising in the travel section.
- Wildlife Tour Operators – plus sub-cats of Africa, Asia, Europe, North America, Oceania, South America.
- Independent Wildlife Tour Operators – plus sub-cats of Africa, Asia, Europe, North America, Oceania, South America.
- Wildlife Cruises - plus sub-cats of Africa, Asia, Europe, North America, Oceania, Polar, South America.
- Wildlife Lodges and Resorts – plus sub-categories of Africa, Asia, Europe, North America, Oceania, South America.
Booking your Advert on Wildlife News.
Please fill in the form below giving details of your advertising campaign and how many CPM or PPC you want to pay for. Once the ad has been checked as suitable for this site we’ll send you a Paypal invoice for payment. Once the funds have been received then you adverts will go live.
Points to note:
Be aware that the advertising system we are using does not provide for an advertisers admin panel. This means that you need to undertake you own tacking of click-throughs etc – but you would do that anyway? If you are using Google analytics it’s straightforward to add an id code to your advert to analysis the effectiveness of your campaign.
We will send you a reminder when your advertising account has been cleared.
This is a wildlife and environmental site so we really only accept adverts that are of interest to our readers, please don’t feel offended if we turn down your advertising request.
All advertising campaigns are pre-paid, this means no ads are run until payment has been made.
We offer no refunds on partly run campaigns. If your campaign is time limited then purchase a small amount of credit.
