11 September 2019
Photographer, art director and director Elisabeth Hoff has shown her support for the Marine Conservation Society and the Great British Beach Clean with a new project: Drowning in Plastic.
Using my skillset as a fashion photographer, I felt compelled to create a body of work that might inspire people to take some kind of action with regards to their personal consumption of single-use plastics.
Elisabeth grew up sailing around the world with her family and went on to study Marine Biology, her passion for the oceans and talent in creating high end imagery led to her turning her lens to the single-use plastics which are clogging our oceans.
It is hoped that the images and film will encourage people across the UK to sign up and get involved with the Great British Beach Clean, taking place on the 20th – 23rd September 2019.
Elisabeth’s a “beautiful take on a dirty subject” shows models swimming through water, either surrounded by or entangled in single-use items including plastic bags, balloons, bottles and glitter. The pollutants’ appearance in the water becomes a representation of the wildlife in our oceans, reinforcing the fact that without action, by 2050 there could be more plastic in the sea than fish.
The Great British Beach Clean has been integral in gathering data and creating change in how we use single-use plastic and was instrumental in bringing about the 5p carrier bag charge, the reduction in the use of plastic straws, the banning of micro-beads in wash-off products, and the banning of lantern and balloon releases.
“Using my skillset as a fashion photographer, I felt compelled to create a body of work that might inspire people to take some kind of action with regards to their personal consumption of single-use plastics. As human beings we are incredibly resourceful, and if we all get together and do our bit, I’m sure we can make positive changes fast, and start to find solutions to this growing issue”. Elisabeth Hoff, Photographer
“We’ve been running The Great British Beach Clean for over 25 years, and last year we saw over 15,000 volunteers taking to the UK coast to help us clean and survey beaches. Our society is becoming increasingly aware of the urgent problem of plastic pollution, and it’s thanks to campaigns such as Elisabeth’s, which show the problem though a new, creative lens, that we hope to engage more volunteers than ever this September, to help stop the plastic tide and join us for this important task”. Sandy Luk, CEO of the Marine Conservation Society
If you are inspired by Elisabeth’s imagery, we’d love for you to join the Great British Beach Clean on 20-23rd September. For more information about beach cleans near you and how to volunteer, please visit the event website