Time to clean up our act02/12/2019
But our addiction to plastic is polluting our gorgeous Great British coasts- with devastating effects for wildlife.
This week the RSPB launched an ambitious partnership with world-leading household cleaning manufacturer SC Johnson to help clean up 50 beaches and stop the plastic pollution cycle with an educational programme.
SC Johnson will fund
-50 plastics clean-ups across twelve RSPB reserves in 2019 and 2020
-A series of workshops for young people to empower them to address some of the environment’s greatest threats
-A national programme of outreach to show the public how they can make lifestyle changes, increase recycling and reduce their marine plastics footprint
Over 300 million tons of plastic are produced globally every year, according to the International Union for the Conservation of Nature, with at least 8 million tons ending up in the ocean. The main sources of marine plastic pollution are thought to be land-based with urban run-off, inadequate waste disposal, illegal dumping, industrial activity and sewer overflows all contributing to 80% of marine litter[ref 1].
The impact on the marine environment is horrifying with ingestion, suffocation and entanglement causing the death of millions of marine wildlife each year. Seabirds, whales, fish and turtles all mistake plastic waste for prey with many dying of starvation as their stomachs are filled with plastic. They also suffer from lacerations, infections, reduced ability to swim and internal injuries.
The RSPB’s head of corporate partnerships Nick O’Malley said: “Our relationship with SC Johnson is a great example of the power of partnerships and collaboration. We are proud to be working together to deliver activity across the UK on such an important issue and to be empowering people to do more for nature in their local communities.”
To find out more about taking part in a beach clean up contact firstname.lastname@example.org or go to https://www.rspb.org.uk/get-involved/corporate-partnerships/sc-johnson/
The RSPB is the UK’s largest nature conservation charity, inspiring everyone to give nature a home. Together with our partners, we protect threatened birds and wildlife so our towns, coast and countryside will teem with life once again. We play a leading role in BirdLife International, a worldwide partnership of nature conservation organisations.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com